Annual indexes

In the year of 2017 (Jan-Dec):

Total value of advertisement on 8 national (I.e. those, which broadcast from Baku) TV channels: USD 280.5 million (without VAT and without any discounts, I.e. Price-list-based only). Currently SIAR constantly monitors advertisement and programs as well as measures second-by-second ratings (by means of peoplemeters) of the 8 national TV channels (namely, AzTV, AzTV Idman, Ictimai, ARB, ATV, Khazar, Lider, Space) and also regional ones.

Total value of advertisement on 12 national (I.e. those, which broadcast from Baku) Radio stations: USD 43.8 million (without VAT and without any discounts, I.e. Price-list-based only). Currently SIAR constantly monitors advertisement and programs and measures 15-minute-ratings (by means of diary panel) of the following radio stations: Azad Azerbaijan 106.0 FM, Azad Azerbaijan 106.3 FM, Antenn 101.0 FM, Araz 103.3 FM, Asan Radio 100.0 FM, Burch 100.5 FM, Lider 107.0 FM, Media 105.5 FM, Khazar 103.0 FM, Space 104.0 FM, Auto FM 107.7 FM, Ictimai Radio 90 FM.

Total value of advertisement on 24 local newspapers and magazines: USD 0.6 million (without VAT and without any discounts, I.e. Price-list-based only).

Total number of outdoor ads in 7 largest cities of Azerbaijan: 42.7 thousand. Besides monthly monitoring of all stable advertisement in Baku and regional cities, currently SIAR also audits such categories as advertisement on buses, in underground, on parking places, in malls, on lorries/special trucks as well as various BTL activities.

Average number of online articles and posts with key-word “Azerbaijan" in more than 140 countries: more than 400,000 per month. Currently SIAR monitors content of online media in more than 140 countries (via special software package).

For any questions/requests, please feel free to contact: office@siar.az